Dear Ben & Jerry's Ice Cream
A couple of summers ago, after reluctantly going completely decaf during the spring, I bought a carton of my favorite coffee ice cream, and had some for dessert. That night I found myself sitting up in bed, wide awake at 3:00 AM, saying "Coffee ice cream!?!"
I'm sure there are many more of us who still love the flavor of coffee ice cream, but would like to sleep at night. So please, where you lead, others will follow; let there be decaf coffee ice cream.
You are so good at names, I'm sure you'll come up with something great - but Decaf Café comes to mind.